Shruti Jalan began her label a decade ago, not just as a businesswoman but as a mother with a deep passion for design. Wanting to bring elegance and high-quality Indian outfits for all age groups, she decided to create them herself. Stitch by stitch, she poured her creativity into designs that soon became the foundation of Shruti Jalan Creations—a brand that now stands as a hallmark of style and authenticity.